Blake Orlandi may not be well-known outside the world of subscription-based e-commerce, but he and John Lippman, CEO of Book of the Month Club are revolutionizing the way books are sold in the United States of America. Blake Orlandi is the COO of Book of the Month Club, joining the company in 2015 and helping to lead one of the more impressive corporate turnarounds in retail. While Sears, JC Penney and other famous brands from the turn of the 20th century struggled in the 21st, Book of the Month Club is enjoying a popularity and resurgence few thought possible just a few years ago.
According to a McKinsey report, “the subscription e-commerce market has grown by more than 100 percent a year over the past five years. The largest such retailers generated more than $2.6 billion in sales in 2016, up from a mere $57.0 million in 2011.” Fueled by venture capital and private equity, here are now subscription-based commerce companies offering beer, wine, prepared lunch and dinners, cosmetics, shaving razors, socks, pet food, underwear and much more. But the granddaddy of subscription-based commerce has gotten a facelift of late and is now poised to reclaim its position as one of the most successful retail marketing concepts of all time.
Book of the Month
The Book of the Month Club was established back in the year 1926 by Harry Scherman. Based in New York, it is now primarily an online e-commerce company that serves up an offering of five different books to its members to choose from on a monthly basis.
Blake Orlandi joined the Book of the Month Club in September of 2015 as the COO (Chief Operating Officer). He leads a team of 45 hard-working men and women passionate about books and reading and guides the team in strategizing and expanding the business to reach out to more new readers.
After he joined the Book of the Month Club, Orlandi and the executive team brought to Book of the Month Club new and fresh ideas to transform the company for a new generation of book lovers, and restore the company to its heyday when it had nearly 550,000 subscribers.
There are millions of books in print, and having a team of experts curating the best of the bunch saves customers time, money and in this hyperconnected world of Facebook, Instagram and Twitter creates a community where people can talk about why they love what they are reading.
Book of the Month Club
Blake Orlandi received his undergraduate education at University of Pittsburgh and his MBA from Harvard University. Prior to joining Book of the Month Club, Blake Orlandi worked at Evergreen Copyrights and Deloitte Consulting. He also served on the Board of Directors for Every Child, Inc. helping at-risk youth.